Eye-Catching Logos of 2024: A Mid-Year Review of Brand Evolution

A logo is the visual representation of a brand's soul.

As we hit the midpoint of 2024, it's time to take stock of the logo designs that have caught our eye and captured our imagination. From subtle tweaks to complete overhauls, this year has seen a fascinating evolution in brand identities. Let's dive into the standout logos that are shaping the visual landscape of 2024.

The Cream of the Crop: 2024's Best Logos (So Far)

1. The New Perkins Logo

The Perkins rebrand is a masterclass in balancing nostalgia with contemporary design. This US restaurant chain's new logo manages to look both cutting-edge and charmingly retro - a challenging feat that pays off brilliantly.

2. The New Verizon's Logo

Verizon's logo redesign is a game-changer. While keeping their signature typeface, the shift to a bold red palette and the introduction of a gradient-infused 'V' has breathed new life into the brand. It's warmer, more dynamic, and cleverly hints at their expanding presence in streaming and gaming.

3. The National Football Museum's Logo

Sometimes, simplicity scores big. The National Football Museum's new logo is a perfect example. Poke Marketing's clever use of negative space creates a minimalist icon that's both a goal and a ball, viewed from an angle. It's a design that proves less can indeed be more.

4. Nike's Star Player: A'ja Wilson's Logo

A'ja Wilson's personal logo for Nike has sparked debate, but we're firmly in the 'fan' camp. Inspired by the star in Wilson's signature and her "diamond in the rough" persona, it's a design that tells a story in a single character.

5. The 2025 World Games logo

British designer John Fairley hit a home run with the Chengdu 2025 World Games logo. At first glance, it's a harmonious arrangement of geometric shapes symbolizing global unity. Look closer, and you'll spot a cleverly hidden panda face - a nod to Chengdu's famous residents.

As we move into the Q4 of 2024, these logos set a high bar for creativity, relevance, and visual impact. They remind us that in the world of branding, evolution is constant, and a well-designed logo can speak volumes about a brand's identity and aspirations.

What logo trends will the rest of 2024 bring? Only time will tell, but if these designs are any indication, we're in for an exciting ride.